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9.2.0 Release - October 2025

Rod pump design software for optimized efficiency.

  • Total Cost
  • Power
    Consumption
  • Mean Time
    Between Failure
  • Efficiency
  • Production

Ride the wave to maximum ROI

Using a proprietary algorithm designed specifically for modern deviated and horizontal well trajectories, SROD gives you the power to more accurately design your rod pump systems. Precisely calculating a range of variables—pump speed, perf depth, rod string diameter, and more—it can boost production, reduce costs, manage risk, maximize efficiency, and extend uptime.

 

An Intuitive Design Process.

SROD’s predictive design software leads you through the process, helps you build a base case, then fine-tunes it for optimal outcome.

Real-time 3D modeling.

Upload your well’s deviation survey to model the wellbore configuration within the SROD 3D viewer. Enhance the view by adding perforations, completion equipment, and tubular data.

Quickly input parameters.

SROD guides you through the design process as you input pump and tubing parameters, rod-string type and taper particulars, pumping unit size, crank information, motor size, and more.

Identify the best solution.

Our Multi-Case Generation Wizard quickly and automatically identifies the best-case design criteria for optimal production and operating conditions.

Make multiple comparisons, better decisions faster.

Factoring all input parameters, SROD generates a base case and delivers a single-page report on key components and performance capabilities.

Taming A Complex Process

The Multi-Case Generation Wizard is an advanced and powerful module embedded in the SROD software. The Wizard assists to identify the optimal well design by automatically creating multiple design cases, using user defined design criteria (parameters).

Counterbalance Utility

Enables operators to determine the exact counterweight position to balance a pumping unit. Provides integration with LWM 2.0 Controllers to accurately configure the Torque graph functionality.

Optimizing Your Options

Rod pump design requires careful consideration of performance versus costs, and economics versus efficiency. SROD predictive design lets you weigh the cost of each equipment option. The SROD’s multi-case comparison function presents a single-page tabulation for comparing various equipment selections against alternative design parameters—thus optimizing your pump design from top to bottom.

Want to learn more? Download the SROD brochure

Take SROD for a Spin

With nearly 100 years of Sucker Rod Pumping history, Lufkin delivers both expertise and equipment to help you get the most from your asset.

For a personalized demonstration and trial license, contact the SROD licensing support team for a personalized demonstration and trial license.

For technical issues, problems or questions, contact the SROD technical support team for help.

For all other inquiries, contact the SROD sales team.