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9.5.0 Release - April 2026

Rapid, Smarter Design for Faster ROI

  • Total Cost
  • Power
    Consumption
  • Mean Time
    Between Failure
  • Efficiency
  • Production

No two wells are the same.
Neither are the ways operators choose to design, optimize and buy rod lift software.

Each well has its own production characteristics, constraints, and performance opportunities.

Pump speed, perforation depth, motor HP, rod stress, max torque, pump capacity, rod string diameter and more all need to come together to drive maximum production, lower power consumption, extended uptime and the best possible economics.

SROD helps make that possible, faster than ever before.

More than a rod pump design tool, SROD 9.5 is an intelligent design, comparison and optimization platform that accelerates design completion through advanced features like multi-case generation, side-by-side comparison, and seamless data import helping operators build the right design faster than traditional methods, validate decisions with confidence, and optimize rod lift performance from subsurface configuration to surface balance.

And because every customer operates differently, SROD is available through flexible commercial options including desktop and network licenses, design services, and user training programs.

The SROD Design Process

SROD’s predictive design software leads you through the design process, helps you build a base case, then fine-tunes it to develop the optimum outcome.

Design in real-time, in a 3D enviroment

Upload a well’s deviation survey to model the wellbore configuration within the SROD 3D viewer. Enhance your view by adding perforations, completion equipment and tubular data.

Quickly input parameters

The SROD system will guide you through the design process as you input pump and tubing parameters, rod-string type and taper particulars, pumping unit size, crank information, motor size, and more.

Multi-Case Generation Wizard

The Multi-Case Generation Wizard assists to identify the optimal well design by automatically creating multiple design cases, using user defined design criteria (parameters).

Make multiple comparisons, better decisions faster

Once you’ve entered all input parameters, the SROD system generates a base case and delivers a single-page report on key components and performance capabilities.

New in SROD 9.5

Import existing designs. Upgrade without starting over.

SROD now allows users to import rod lift designs from other software platforms directly into SROD. This makes it easier to validate existing designs, compare them against new scenarios, and transition historical data into a more advanced platform without losing valuable engineering work.

Design Importer

SROD V9.5.0 allows engineers to seamlessly migrate existing design files from various platforms to the industry-leading SROD system. This not only saves hours of data entry, but also allows engineers to quickly determine if mature wells are underbalanced, over-torqued, or using excessive energy. The software leverages its proprietary wave equation and Multi-Case Generation Wizard to test hundreds of simulations in seconds to determine the physical limits of the equipment and applies iterative balancing to ensure motors use the least amount of effort to reach those limits.

Rodstar Importer specify rod design Rodstar Importer steel rod design

Counterbalance Utility

Enables operators to determine the exact counterweight position to balance a pumping unit. Includes a new Counterbalance report with automatic crank balancing. Automatically balances your new design to deliver the most economical counterbalance solution and streamlines rebalancing by leveraging your existing counterbalance components without unnecessary hardware changes. Provides integration with LWM 2.0 Controllers to accurately configure the Torque graph functionality.

Counterbalance Utility screen Counterbalance report screen

Optimizing Your Options

Rod pump design requires careful consideration of performance versus costs, and economics versus efficiency. SROD predictive design lets you weigh the cost of each equipment option. The SROD’s multi-case comparison function presents a single-page tabulation for comparing various equipment selections against alternative design parameters—thus optimizing your pump design from top to bottom.

Want to learn more? Download the SROD brochure

Take SROD for a Spin

With nearly 100 years of Sucker Rod Pumping history, Lufkin delivers both expertise and equipment to help you get the most from your asset.

For a personalized demonstration and trial license, contact the SROD licensing support team for a personalized demonstration and trial license.

For technical issues, problems or questions, contact the SROD technical support team for help.

For all other inquiries, contact the SROD sales team.